Leirajazz
Profiling and promotional material
2010
Identity, promotion and merchandise for would-be micro jazz festival Leirajazz. They were after a profile which would set them apart from similar initiatives, with a near-corporate expression; keywords were clean, modern and rigid, low-key and cool. It should mirror the balance of beautiful/ugly in jazz, and the repetitive nature at the core of it.
The solution was to create set of symbols to be used throughout the profiling, merging what was boiled down to be Leirajazz's three keypoints; jazz, festival life and its rural settings with idyllic surroundings.


